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Fundamentals of Corporate Communications

By: Richard Dolphin (Author) , David Reed (Author)

Manufacture on Demand

Ksh 15,100.00

Format: Hardback or Cased Book

ISBN-13: 9780750641869

Publisher: Taylor & Francis Ltd

Publication Date: Oct 26th, 1998

Weight: 500 grams

Dimension: 24.00 x 16.60 x 2.10 cms

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Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

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