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Fundamentals of Investing, Global Edition

By: Scott Smart (Author) , Lawrence Gitman (Author) , Michael Joehnk (Author)

936 in stock

Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9781292153988

Publisher: Pearson Education Limited

Publication Date: Aug 2nd, 2016

Weight: 1168 grams

Dimension: 25.30 x 20.50 x 2.20 cms

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For undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. The Thirteenth Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to a student audience. With the help of examples throughout, students learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching students to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. MyFinanceLab(TM) not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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