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By: University of Leicester School of Business) Baines Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) (Author) , University of Leicester School of Business) Whitehouse Teaching Fellow in Marketing Sophie (Teaching Fellow in Marketing (Author) , Stockholm School of Economics) Rosengren Professor of Marketing and Retailing; and Head of the Center for Retailing Sara (Professor of Marketing and Retailing; and Head of the Center for Retailing (Author)
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