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Fundamentals of Mobile Marketing

By: Shintaro Okazaki (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433115622

Publisher: Peter Lang Publishing Inc

Publication Date: Jul 17th, 2012

Weight: 398 grams

Dimension: 15.70 x 23.30 x 1.60 cms

Category: Communication studies

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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

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