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Future of Tourism Marketing

By: Seongseop (Sam) Kim (Author) , Dan Wang (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032008349

Publisher: Taylor & Francis Ltd

Publication Date: Jun 15th, 2021

Dimension: 28.00 x 21.00 x 40.00 cms

Category: Tourism industry

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This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.

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