Gabay's Copywriters' Compendium
Book Details
Format
Paperback / Softback
ISBN-10
0750683201
ISBN-13
9780750683203
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2006
Print length
712 Pages
Weight
1,046 grams
Dimensions
15.60 x 23.40 x 4.40 cms
Product Classification:
Sales & marketing
Ksh 9,000.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
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Contains inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. This book provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively.
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay''s Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Get Gabay's Copywriters' Compendium by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
