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Gaining Influence in Public Relations

By: Bruce K. Berger (Author) , Bryan H. Reber (Author)

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Ksh 12,150.00

Format: Paperback or Softback

ISBN-13: 9780805852936

Publisher: Taylor & Francis Inc

Publication Date: Dec 22nd, 2005

Weight: 422 grams

Dimension: 23.00 x 15.90 x 1.60 cms

Category: Public relations

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

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