Gaining Influence in Public Relations : The Role of Resistance in Practice

Name: Gaining Influence in Public Relations
Brand: Taylor & Francis Inc
SKU: 9780805852936
Price: 10850 KES
Availability: OutOfStock
ISBN: 9780805852936

by Bruce K. Berger , Bryan H. Reber

Book Details

Format Paperback / softback

Book Series Routledge Communication Series

ISBN-10 080585293X

ISBN-13 9780805852936

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 22nd, 2005

Print length 292 Pages

Weight 422 grams

Dimensions 23.00 x 15.90 x 1.60 cms

Product Classification: Public relations

KSh 10,850.00

Currently unavailable 0 in stock

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.

Get Gaining Influence in Public Relations by Bruce K. Berger, Bryan H. Reber at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 292 pages.