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Gaining Momentum: Managing The Diffusion Of Innovations

By: Uk) Tidd Univ Of Sussex Joe (Spru (Author)

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Ksh 31,500.00

Format: Hardback or Cased Book

ISBN-13: 9781848163546

Publisher: Imperial College Press

Publication Date: Aug 4th, 2010

Weight: 776 grams

Dimension: 23.30 x 15.60 x 2.90 cms

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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