Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules
Book Details
Format
Hardback or Cased Book
Book Series
Jossey-Bass Leadership Series
ISBN-10
0470276878
ISBN-13
9780470276877
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 6th, 2008
Print length
256 Pages
Weight
454 grams
Dimensions
23.80 x 16.30 x 2.40 cms
Product Classification:
Business & management
Ksh 4,550.00
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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.
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