Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules

Name: Game-Changing Strategies
Brand: John Wiley & Sons Inc
SKU: 9780470276877
Price: 4550 KES
Availability: OutOfStock
ISBN: 9780470276877

by Constantinos C. Markides

Book Details

Format Hardback

Book Series Jossey-Bass Leadership Series

ISBN-10 0470276878

ISBN-13 9780470276877

Publisher John Wiley & Sons Inc

Imprint Jossey-Bass Inc.,U.S.

Country of Manufacture US

Country of Publication GB

Publication Date Jun 6th, 2008

Print length 256 Pages

Weight 454 grams

Dimensions 23.80 x 16.30 x 2.40 cms

Product Classification: Business & management Business and Management

KSh 4,550.00

Currently unavailable 0 in stock

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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Get Game-Changing Strategies by Constantinos C. Markides at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has 256 pages.