Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape
Book Details
Format
Paperback / Softback
ISBN-10
1604731214
ISBN-13
9781604731217
Publisher
University Press of Mississippi
Imprint
University Press of Mississippi
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 30th, 2009
Print length
212 Pages
Weight
333 grams
Dimensions
22.00 x 14.90 x 1.50 cms
Ksh 4,950.00
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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.
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