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Garlic Capital of the World

By: Pauline Adema (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9781604731217

Publisher: University Press of Mississippi

Publication Date: Jan 30th, 2009

Dimension: 22.90 x 15.20 x 33.30 cms

Category: Folklore, myths & legends

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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.

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