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Gastronomy, Tourism and the Media

By: Warwick Frost (Author) , Jennifer Laing (Author) , Gary Best (Author)

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Ksh 21,000.00

Format: Hardback or Cased Book

ISBN-13: 9781845415747

Publisher: Channel View Publications Ltd

Publication Date: Jul 27th, 2016

Weight: 556 grams

Dimension: 16.10 x 24.30 x 2.10 cms

Category: FILM, TV & RADIO

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This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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