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Gay and Lesbian Tourism
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Gay and Lesbian Tourism

Book Details

Format Hardback or Cased Book
ISBN-10 1138473596
ISBN-13 9781138473591
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 25th, 2017
Print length 204 Pages
Weight 540 grams
Ksh 37,800.00
Werezi Extended Catalogue 0 in stock

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Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.


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