Gender and Entrepreneurship : An Ethnographic Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
0415352282
ISBN-13
9780415352284
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2004
Print length
240 Pages
Weight
490 grams
Product Classification:
AnthropologyBusiness & management
Ksh 28,800.00
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This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation.
Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
''Reflexive'' ethnographic observation conducted in five small firms which describes how business cultures are ''gendered'' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
''Reflexive'' ethnographic observation conducted in five small firms which describes how business cultures are ''gendered'' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
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