Gender, Culture, and Consumer Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
1848729464
ISBN-13
9781848729469
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2012
Print length
488 Pages
Weight
780 grams
Dimensions
16.00 x 22.90 x 2.80 cms
Product Classification:
ConsumerismGender studies, gender groupsOccupational & industrial psychology
Ksh 27,900.00
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First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele''s ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
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