GenderSell : How to Sell to the Opposite Sex

From a leading psychologist and expert on workplace communication comes a whole new approach to selling which will revolutionise the industry. GENDERSELL is the first and only book offering specific techniques to help salespeople increase their success, and profits, when selling to the opposite sex.

Books like John Gray''s MEN ARE FROM MARS, WOMEN ARE FROM VENUS have illuminated the ways that psychological differences between the sexes affect personal and workplace relationships. But until now, virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85% of the purchasing decisions on almost every product or service sold, nearly all relevant books have been written by men and address selling to men. Drawing on original research, GENDERSELL is the first book to apply insights about gender distinctions to the art of selling. Which customers relate best to questioning, and which to supplying information? Should you focus more on the process, or the product? When is the right time to close? In these pages, specific techniques and provocative case studies show salespeople how to increase their success with opposite-sex customers.