Generation Y : Generation Snowflake?

Name: Generation Y
Brand: Vallentine Mitchell & Co Ltd
SKU: 9781912676064
Price: 4050 KES
Availability: OutOfStock
ISBN: 9781912676064

by Oz Almog , Tamar Almog

Book Details

Format Paperback / softback

ISBN-10 1912676060

ISBN-13 9781912676064

Publisher Vallentine Mitchell & Co Ltd

Imprint Vallentine Mitchell & Co Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 23rd, 2019

Print length 272 Pages

Weight 494 grams

Dimensions 15.80 x 23.40 x 3.50 cms

Product Classification: Social & cultural history Society and culture: general Popular culture Society & culture: general Popular culture Social and cultural history

KSh 4,050.00

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Generation Y (Millennials), born in the 1980s and 1990s, came of age during a period of unprecedented accelerated economic growth. These young secular women and men were shaped by a society that was fast becoming more self-critical and cynical, conflictual, entrepreneurial, consumer and media-oriented, individualistic and globalized. They are the self-centered children of the digital age, raised as princes and princesses, shielded by their teachers and parents'' words of praise and affirmation. What is the cultural DNA of today''s youth? Based on extensive research this book provides answers to these key questions. Although it concentrates on Israeli society, most of the generational traits and their sociological interpretations are applicable all over the western world.

Get Generation Y by Oz Almog, Tamar Almog at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Vallentine Mitchell & Co Ltd and it has 272 pages.