Generations : The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for The Future
Local Edition
Book Details
Format
Paperback / Softback
ISBN-10
1668076756
ISBN-13
9781668076750
Edition
Local Edition
Publisher
Atria Books
Imprint
Atria Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 16th, 2025
Print length
560 Pages
Weight
394 grams
Dimensions
20.00 x 13.00 x 3.50 cms
Product Classification:
Population & demography
Ksh 2,000.00
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A groundbreaking, revelatory portrait of the five generations that make up today’s population, from the bestselling author of Generation Me and iGen. Dr. Jean Twenge has analyzed millions of data points to glean the attitudes, characteristics, and life circumstances that define each generation, resulting in a fascinating look at how they connect, conflict, and compete with each other.
A groundbreaking, “lavishly informative” (The New York Times) portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another—from the acclaimed author of Generation Me and iGen.
Upending the conventional theory that generational differences are caused by major events, Dr. Jean Twenge analyzes data on 39 million people from robust national surveys—some going back nearly a century—to show that changes in technology are the underlying driver of each generation’s unique makeup. In this revelatory work, Twenge outlines key shifts in attitudes and lifestyle choices that define each generation regarding gender, income, politics, race, sexuality, marriage, mental health, and much more.
Surprising, engaging, and informative, Generations “gets you thinking about how appreciating generational differences can, ironically, bring us together” (Angela Duckworth, New York Times bestselling author). It will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.
Upending the conventional theory that generational differences are caused by major events, Dr. Jean Twenge analyzes data on 39 million people from robust national surveys—some going back nearly a century—to show that changes in technology are the underlying driver of each generation’s unique makeup. In this revelatory work, Twenge outlines key shifts in attitudes and lifestyle choices that define each generation regarding gender, income, politics, race, sexuality, marriage, mental health, and much more.
Surprising, engaging, and informative, Generations “gets you thinking about how appreciating generational differences can, ironically, bring us together” (Angela Duckworth, New York Times bestselling author). It will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.
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