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Generic : The Unbranding of Modern Medicine

Book Details

Format Hardback or Cased Book
ISBN-10 1421414937
ISBN-13 9781421414935
Publisher Johns Hopkins University Press
Imprint Johns Hopkins University Press
Country of Manufacture US
Country of Publication GB
Publication Date Dec 22nd, 2014
Print length 376 Pages
Weight 644 grams
Dimensions 16.00 x 23.00 x 2.70 cms
Ksh 4,900.00
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Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care.

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