Geodemographics, GIS and Neighbourhood Targeting
Book Details
Format
Paperback / Softback
Book Series
Mastering GIS: Technol, Applications & Mgmnt
ISBN-10
0470864141
ISBN-13
9780470864142
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 4th, 2005
Print length
320 Pages
Weight
510 grams
Dimensions
23.10 x 15.20 x 1.90 cms
Product Classification:
Geography
Ksh 13,150.00
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Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
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