Geography and Tourism Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
078900335X
ISBN-13
9780789003355
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 29th, 1997
Print length
194 Pages
Weight
530 grams
Dimensions
16.00 x 21.70 x 1.60 cms
Product Classification:
Management of specific areasSales & marketingTourism industry
Ksh 32,400.00
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Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from “modern” promotion channels such as the Internet to “traditional” ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:
- the World Wide Web as one of the most significant technological developments in travel and tourism marketing
- the advantages of understanding the impact that a tourist’s country of origin has on small island destinations
- pinpointing problems in a specific business venture so you can avoid similar mistakes
- providing interactive maps to potential consumers through Geographic Information Systems
- determining the effectiveness of brochures
- reformulating and promoting a consistent image of a destination in order to better serve consumers
- the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
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