Geomechanics in Soil, Rock, and Environmental Engineering

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author‘s previous works, this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Utilizes both Computer- and Hand-Based Calculations Modern practice in geomechanics is becoming increasingly reliant on computer-based software, much of which can be obtained through the Internet. In Geomechanics in Soil, Rock, and Environmental Engineering the application of these numerical techniques is examined not only for soil mechanics, but also for rock mechanics and environmental applications. For Use in Complex AnalysisIt deals with the modern analysis of shallow foundations, deep foundations, retaining structures, and excavation and tunneling. In recent years, the environment has become more and more important, and so it also deals with municipal and mining waste and solutions for the disposal and containment of the waste. Many fresh solutions to problems are presented to enable more accurate and advanced designs to be carried out.A Practical Reference for Industry Professionals, This Illuminating Book:Offers a broad range of coverage in soil mechanics, rock mechanics, and environmental engineeringIncorporates the author‘s more than 40 years of academic and practical design experienceDescribes the latest applications that have emerged in the last ten yearsSupplies references readily available online for futher researchGeomechanics in Soil, Rock, and Environmental Engineering should appeal to students in their final undergraduate course in geomechanics or master‘s students, and should also serve as a useful reference to practitioners in the field of geomechanics, reflecting the author‘s background in both industry and academia.