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George Gallup in Hollywood

By: Susan (University of Notre Dame) Ohmer (Author)

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Ksh 18,750.00

Format: Hardback or Cased Book

ISBN-13: 9780231121323

Publisher: Columbia University Press

Publication Date: Nov 7th, 2006

Category: Films, cinema

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Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research.

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