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George Gallup in Hollywood

By: Susan (University of Notre Dame) Ohmer (Author)

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Ksh 5,700.00

Format: Paperback or Softback

ISBN-13: 9780231121330

Publisher: Columbia University Press

Publication Date: Nov 7th, 2006

Category: Films, cinema

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George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.

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