George Gallup in Hollywood
by
Susan Ohmer
Book Details
Format
Paperback / Softback
Book Series
Film and Culture Series
ISBN-10
0231121334
ISBN-13
9780231121330
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 7th, 2006
Print length
304 Pages
Product Classification:
Films, cinemaMarket researchCinema industry
Ksh 5,050.00
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George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.
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