Gifts, Romance, and Consumer Culture
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138500704
ISBN-13
9781138500709
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 17th, 2018
Print length
262 Pages
Weight
516 grams
Dimensions
16.00 x 23.50 x 1.50 cms
Ksh 30,950.00
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This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
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