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Global and Multinational Advertising

By: Basil G. Englis (Author)

Manufacture on Demand

Ksh 6,500.00

Format: Paperback or Softback

ISBN-13: 9780805813951

Publisher: Taylor & Francis Inc

Publication Date: Sep 1st, 1994

Dimension: 22.90 x 15.20 x 36.20 cms

Category: Consumerism

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Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.

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