Global and Transnational Business : Strategy and Management
Book Details
Format
Paperback / Softback
ISBN-10
0470851260
ISBN-13
9780470851265
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 16th, 2004
Print length
496 Pages
Weight
794 grams
Dimensions
24.60 x 17.10 x 2.70 cms
Product Classification:
Multinationals
Ksh 9,700.00
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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
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