Global Brand Management : A Guide to Developing, Building & Managing an International Brand
Book Details
Format
Paperback / Softback
ISBN-10
0749483601
ISBN-13
9780749483609
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2019
Print length
328 Pages
Weight
584 grams
Dimensions
17.00 x 23.90 x 2.00 cms
Product Classification:
Business strategySales & marketing managementSales & marketing
Ksh 9,150.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
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