Global Business : Competitiveness and Sustainability
Book Details
Format
Paperback / Softback
ISBN-10
1032096209
ISBN-13
9781032096209
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2021
Print length
276 Pages
Weight
510 grams
Product Classification:
Business strategyInternational businessMultinationals
Ksh 7,050.00
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This book is designed to be a short primer that introduces students to the primary functional differences that a multinational corporation must consider when conducting business in foreign markets. The book is designed for an 8 week module introductory international business course, or for the general reader requiring information for the differe
This book is designed to be a short primer that introduces students to the primary functional differences that a multinational corporation must consider when conducting business in foreign markets. The book is designed for an 8 week module introductory international business course, or for the general reader requiring information for the differe
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