Global Business Management : A Cross-Cultural Perspective
Book Details
Format
Hardback or Cased Book
Book Series
Innovative Business Textbooks
ISBN-10
0754671127
ISBN-13
9780754671121
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 28th, 2007
Print length
327 Pages
Weight
600 grams
Dimensions
16.60 x 24.00 x 2.20 cms
Product Classification:
Cultural studiesInternational business
Ksh 27,000.00
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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi''s text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
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