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Global Business: Management

By: Leslie Willcocks (Author)

4 in stock

Ksh 8,400.00

Format: Paperback or Softback

ISBN-13: 9780995682092

Publisher: SB Publishing

Publication Date: Jan 18th, 2021

Weight: 736 grams

Dimension: 19.10 x 24.50 x 2.20 cms

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Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.

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