Global Business Management : A Cross-Cultural Perspective
Book Details
Format
Paperback / Softback
Book Series
Innovative Business Textbooks
ISBN-10
113826234X
ISBN-13
9781138262348
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 27th, 2017
Print length
328 Pages
Weight
500 grams
Dimensions
15.70 x 23.30 x 5.30 cms
Product Classification:
Cultural studiesInternational business
Ksh 9,900.00
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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi''s text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
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