Book Details
Format
Paperback / Softback
ISBN-10
1861523521
ISBN-13
9781861523525
Edition
New
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 26th, 1996
Print length
448 Pages
Weight
709 grams
Dimensions
2.20 x 18.80 x 24.60 cms
Product Classification:
Business strategyInternational business
Ksh 19,150.00
Manufactured on Demand
0 in stock
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Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.
This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
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