Global Business Today: 2024 Release ISE
by
Charles Hill
Book Details
Format
Paperback / Softback
ISBN-10
1266932593
ISBN-13
9781266932595
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 20th, 2024
Print length
608 Pages
Weight
1,106 grams
Dimensions
21.50 x 27.50 x 2.30 cms
Product Classification:
Business & management
Ksh 11,050.00
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Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up to date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate global EDGE™ features in every chapter. 6. Connect every chapter to a focus on managerial implications.
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following:
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up to date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up to date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.
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