Global Business Transcendence : International Perspectives Across Developed and Emerging Economies
Book Details
Format
Hardback or Cased Book
Book Series
International Marketing and Management Research
ISBN-10
1137412585
ISBN-13
9781137412584
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 11th, 2014
Print length
143 Pages
Weight
350 grams
Dimensions
22.40 x 14.40 x 1.60 cms
Ksh 8,100.00
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Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies.
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.
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