Book Details
Format
Paperback / Softback
Book Series
Popular Culture and Everyday Life
ISBN-10
082049500X
ISBN-13
9780820495002
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 2nd, 2008
Print length
210 Pages
Weight
230 grams
Dimensions
15.40 x 22.80 x 1.30 cms
Product Classification:
Theatre studiesFilms, cinemaLiterary studies: generalCommunication studies
Ksh 4,500.00
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This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
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