Book Details
Format
Hardback or Cased Book
Book Series
Popular Culture and Everyday Life
ISBN-10
0820495018
ISBN-13
9780820495019
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 23rd, 2008
Print length
210 Pages
Weight
446 grams
Dimensions
15.70 x 23.00 x 2.10 cms
Product Classification:
Theatre studiesFilms, cinemaLiterary studies: generalCommunication studies
Ksh 17,150.00
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Popular Culture and Everyday Life is the new space for critical books in cultural studies. The series innovates by stressing multiple theoretical, political, and methodological approaches to commodity culture and lived experience, borrowing from sociological, anthropological, and textual disciplines. Each volume develops a critical understanding of a key topic in the area through a combination of a thorough literature review, original research, and a student-reader orientation.
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
Get Global Capital, Local Culture by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has pages.
