Global Cases in Logistics and Supply Chain Management
Book Details
Format
Paperback / Softback
ISBN-10
1861523955
ISBN-13
9781861523952
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 19th, 1996
Print length
380 Pages
Weight
756 grams
Dimensions
24.70 x 19.20 x 2.30 cms
Product Classification:
International businessPurchasing & supply management
Ksh 16,600.00
Manufactured on Demand
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Contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Limited, Eastman Kodak Singapore and The US Department of Environment.
This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Ltd., Eastman Kodak Singapore and The US Department of Environment. It meets the growing demand for cases in logistics and supply chain management that bridge the gap between theory and practice. Each case takes a multi-disciplinary and cross-functional approach to business and will be highly relevant to students taking courses in logistics and supply chain management, distribution, purchasing and supplies management, marketing, manufacturing operations, business policy, international business and organisational behaviour.
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