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Global Companies, Local Innovations

By: Yasuyuki Motoyama (Author)

Manufacture on Demand

Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781409421467

Publisher: Taylor & Francis Ltd

Publication Date: Sep 28th, 2012

Weight: 482 grams

Dimension: 24.00 x 16.40 x 1.70 cms

Category: Multinationals

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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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