Global Competitive Strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
0521880815
ISBN-13
9780521880817
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 2nd, 2007
Print length
306 Pages
Weight
670 grams
Dimensions
24.90 x 18.00 x 2.10 cms
Product Classification:
Business strategyMultinationals
Ksh 9,450.00
Manufactured on Demand
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Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
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