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Global Corporate Strategy and Trade Policy
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Global Corporate Strategy and Trade Policy

Book Details

Format Hardback or Cased Book
ISBN-10 1138300705
ISBN-13 9781138300705
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 12th, 2017
Print length 182 Pages
Weight 446 grams
Dimensions 16.50 x 24.30 x 1.80 cms
Ksh 19,250.00
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This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations.

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.


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