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Global Culture/Individual Identity
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Global Culture/Individual Identity : Searching for Home in the Cultural Supermarket

Book Details

Format Paperback / Softback
ISBN-10 0415206162
ISBN-13 9780415206167
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 9th, 2000
Print length 240 Pages
Weight 330 grams
Dimensions 21.70 x 14.20 x 2.40 cms
Ksh 7,550.00
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Gordon Mathews opens up the complex and debated topics of globalisation, culture and identity in a clear and lively style. His book will be an illuminating and valuable read to social and cultural anthropologists and students.
Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity?
Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives.
Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.

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