Global Fashion Brands : Style, Luxury and History
Book Details
Format
Paperback / Softback
ISBN-10
1783203579
ISBN-13
9781783203574
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2014
Print length
295 Pages
Weight
548 grams
Dimensions
23.00 x 17.00 x 1.60 cms
Product Classification:
History of fashion
Ksh 10,050.00
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Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
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