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Global Fashion Brands

By: USA) Hancock II Philadelphia Joseph H. (Drexel University (Author) , Doctor Gjoko (University of Cincinnati) Muratovski (Author) , USA) Manlow Veronica (Brooklyn College (Author)

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Ksh 12,600.00

Format: Paperback or Softback

ISBN-13: 9781783203574

Publisher: Intellect Books

Publication Date: Aug 15th, 2014

Weight: 728 grams

Dimension: 23.00 x 17.00 x 1.60 cms

Category: History of fashion

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Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.

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