Global Interactions in English as a Lingua Franca : How written communication is changing under the influence of electronic media and new contexts of use
New
by
Franca Poppi
Book Details
Format
Paperback / Softback
Book Series
Linguistic Insights
ISBN-10
3034312768
ISBN-13
9783034312769
Edition
New
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint
Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Feb 27th, 2013
Print length
249 Pages
Weight
380 grams
Dimensions
15.30 x 22.50 x 1.80 cms
Product Classification:
Public speaking guideslinguisticsCommunication studies
Ksh 11,650.00
Manufactured on Demand
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This volume explores how ELF (English as a Lingua Franca) and BELF (Business English as a Lingua Franca) are adopted and adapted by users from different lingua-cultural backgrounds. Drawing on existing and novel cybergenres, it analyzes the customized solutions deployed to reconcile the opposition between the territorialization and cooperation principles.
This volume investigates the changes undergone by written communication in our globalized world as English as a Lingua Franca (ELF). The latter usually functions as a language for communication purposes, but also becomes a language for identification purposes. The study takes into account different web-genres: from the replication of existing genres in other media to cybergenres, whose key evolutionary force is the progressive exploitation of the new functionalities afforded by the new medium. The variety of the contexts of use has made it possible to consider different ELF-using communities of practice, whose members adopt ELF and adapt it to express individual, national and professional identities in international interactions. The analysis focuses on lexicogrammatical innovations, which inevitably change in accordance with the different contexts of use, as well as on the communicative strategies underpinning these changes.
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