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Global Marketing

By: Ilan Alon (Author) , Eugene Jaffe (Author) , Christiane Prange (Author)

Manufacture on Demand

Ksh 52,800.00

Format: Hardback or Cased Book

ISBN-13: 9780367196080

Publisher: Taylor & Francis Ltd

Publication Date: Aug 17th, 2020

Dimension: 25.40 x 20.30 x 219.50 cms

Category: Sales & marketing management

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Delivery by 26 November when you order within the next 1 days 15 hours 52 minutes 40 seconds

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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.

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