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Global Marketing

By: Kate Gillespie (Author) , K. Scott Swan (Author)

Manufacture on Demand

Ksh 78,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138326064

Publisher: Taylor & Francis Ltd

Publication Date: Sep 30th, 2021

Dimension: 29.70 x 21.00 x 183.20 cms

Category: ECONOMICS

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Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.

Get Global Marketing by Kate Gillespie at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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