Global Marketing : Understanding Marketing in a Globalized Business Environment
Book Details
Format
Paperback / Softback
ISBN-10
1398620092
ISBN-13
9781398620094
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2025
Print length
288 Pages
Weight
496 grams
Dimensions
24.00 x 17.10 x 2.10 cms
Product Classification:
Sales & marketing management
Ksh 8,200.00
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Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
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