Global Marketing : Understanding Marketing in a Globalized Business Environment
Book Details
Format
Hardback or Cased Book
ISBN-10
1398620114
ISBN-13
9781398620117
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2025
Print length
288 Pages
Product Classification:
Sales & marketing management
Ksh 26,450.00
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0 in stock
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Quality
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Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
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