Global Marketing, Global Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292482710
ISBN-13
9781292482712
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 26th, 2025
Print length
640 Pages
Weight
1,398 grams
Dimensions
21.60 x 27.60 x 2.60 cms
Product Classification:
Sales & marketing managementSales and marketing managementSales & marketingSales and marketing
Ksh 14,450.00
Werezi Extended Catalogue
Delivery in 14 days
2 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
For global marketing courses. Three decades of success preparing global marketers. Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalisation. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analytical tools equip students for professional applications of the 4Ps: product, price, place and promotion. With an easy-to-consume style and tone, the 11th Edition explores complex shifts in global business and what they mean for marketers. New cases and coverage reflect the rapid pace of change across global economies, commerce and technologies, including social media, AI and other cutting-edge innovations.
Get Global Marketing, Global Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.
