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Global Marketing Strategies for the Promotion of Luxury Goods

By: Fabrizio Mosca (Author) , Rosalia Gallo (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781466699588

Publisher: Idea Group,U.S.

Publication Date: Mar 30th, 2016

Weight: 1134 grams

Dimension: 22.30 x 29.10 x 2.80 cms

Category: Sales & marketing management

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Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

Get Global Marketing Strategies for the Promotion of Luxury Goods by Fabrizio Mosca at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Idea Group,U.S. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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