Global Media Studies
Book Details
Format
Paperback / Softback
ISBN-10
0745644325
ISBN-13
9780745644325
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2016
Print length
256 Pages
Weight
498 grams
Dimensions
24.80 x 17.10 x 1.90 cms
Product Classification:
Media studiesMedia studies
Ksh 4,650.00
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Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive how-to guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world.
Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive ?how-to? guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.
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